Health and Wellness
Build awareness on CPM for public-health or wellness-brand reach, or switch to CPC when you want visits, with verified-click billing so your budget goes toward real visitors, not bot traffic or accidental taps.
- CPM for awareness reach, CPC for verified-click visits
- Fraud and bot filtering before any click or impression is billed
- Country targeting to stay within regulatory and service coverage areas
Health and Wellness
Pricing
Which model fits Health and Wellness.
Same engine, same published floors — the difference is which model matches what you're actually trying to pay for.
CPM
From $1.50/ 1K impressions
Fits public-health messaging or wellness-brand awareness, where reach across a population matters more than an individual click.
CPC
From $0.40/ click
Fits driving visits to a clinic locator, telehealth booking page, or product page — pay only for fraud-screened clicks.
CPA
From $3.50/ action
Available once you can postback a booked appointment or completed order, billing on that outcome instead of the click.
How it works
What actually happens at serve time.
Fraud screening before billing
Argus filters bot and invalid-click traffic before it's counted, so budget goes toward real visitors rather than accidental taps or click-farm traffic.
Country-level coverage targeting
Restrict a campaign to the countries where your service or product is actually available, so spend doesn't reach regions outside your coverage or regulatory scope.
Model flexibility per campaign stage
Run CPM for a broad awareness phase, then switch the same campaign to CPC once you want to measure and pay for actual site visits.
FAQ
Health and Wellness questions.
How do you prevent paying for bot traffic on sensitive health campaigns?
Every click and impression passes through the same Argus fraud screening before it's billed — device, IP, and behavioral checks apply regardless of vertical, with no opt-in needed.
Can I restrict a campaign to only the countries where my service operates?
Yes — country targeting is set per campaign, so you only reach audiences within your actual service or regulatory coverage area.
Can I switch from awareness to conversion tracking mid-campaign?
Yes — the pricing model (CPM, CPC, or CPA) is a per-campaign setting you can change without relaunching the campaign.
More industries
Other verticals on Adscod.
Ready to launch a Health and Wellness campaign?
Fund a wallet and launch in minutes — no contracts, no campaign briefs, no creator applications to approve.