Pick how you pay. Set your targeting. Launch.
Launch wallet-funded campaigns with CPC, CPA, or CPM billing and country, city, and device targeting.
Overview
How it works
Fund a wallet, choose the pricing model that matches your goal, and target by country, city, and device. There's no campaign brief to write or creator applications to review — Argus matches your ad automatically.
- CPC, CPA, or CPM — switch models per campaign
- CPA tracks by postback URL: install, signup, purchase, lead, or custom
- Target by country, city, and device type
- Wallet auto-pauses your campaign at zero balance
- Edit bid, budget, or creative without relaunching
Pricing models
Pay for the outcome you need.
Every model bills from the same wallet-funded balance — switch per campaign, and Argus filters invalid clicks before you're charged.
CPC
From $0.40/ click
Pay per click. Best for driving traffic to your site, landing pages, or app store listings — you only pay when a real, fraud-screened user clicks.
CPA
From $3.50/ action
Pay per install, signup, purchase, or lead. Best for measurable conversions you can verify with a postback URL.
CPM
From $1.50/ 1K impressions
Pay per 1,000 impressions. Best for reach and brand awareness at scale across African audiences.
Live metrics
What you can track.
Every number updates live across the advertiser, publisher, and creator dashboards — nothing waits on a delayed report.
Wallet-funded billing
Fund a wallet once and spend is hard-capped to your balance — the campaign auto-pauses at zero.
Model per campaign
CPC, CPA, or CPM per campaign, switchable without relaunching.
CPA postback tracking
Install, signup, purchase, lead, or custom conversions counted via a postback URL.
Geo and device targeting
Country, city, and device-type targeting on every campaign.
Edit live
Adjust bid, budget, or creative without relaunching.
Fraud-screened clicks
Argus filters invalid clicks before they are billed to your wallet.
Common questions.
More on Build AND Launch
Three ways to plug into the network.
Launch wallet-funded campaigns, serve native ads with one API call, or claim a free bio page that pays you to share it.
One Engine. Three Sides. Zero Subscriptions.
CPC, CPA & CPM campaigns, a one-call publisher API, free creator bio pages, and a fraud-screened wallet — all running on the same matching engine.