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All features
Measure & Scale

Real-time ROAS, CTR, and fill rate.

Track live ROAS, CTR, and fill rate by campaign and placement — no delayed reports.

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Overview

How it works

Advertisers track spend, clicks, and ROAS by placement as it happens. Publishers and creators see fill rate and earnings per placement — every number updates live, not on a delayed report.

  • Live ROAS and CTR by campaign and placement
  • Publisher fill-rate and earnings dashboard
  • Creator click and affiliate-sale breakdown by card
  • Event-level audit trail — every click and conversion traceable
Open the Dashboard
A businessman reviewing performance data on his laptop outdoors in the city

Live

totals update as events land

7–30d

daily trend windows

Live metrics

Computed from verified events.

Every ratio — CTR, average CPC, CPM, ROAS, fill rate, eCPM — is derived live from spend, clicks, and conversions, with invalid clicks excluded before anything is counted.

Trend windows

3daily presets

7-, 14-, and 30-day daily trend lines for impressions, clicks, spend, or CTR — plus a 14-day series on every campaign.

Refresh

Liveas events land

Totals and ratios update as clicks and conversions happen — no nightly rollups, no delayed reports.

Roles served

3sides of the engine

Advertiser spend and ROAS by placement, publisher fill rate and eCPM, creator click and affiliate-sale breakdowns by card.

What you can measure

Live numbers, every angle.

Totals and ratios computed from verified events in real time — for advertisers, publishers, and creators alike, never from sampled logs.

All-time performance

Impressions, clicks, spend, and conversions as running totals — split from how efficiently they were delivered.

Efficiency ratios

CTR, average CPC, CPM, and ROAS derived live from verified spend and clicks, shown alongside the raw totals.

Performance trend

A daily trend line for impressions, clicks, spend, or CTR across 7-day, 14-day, and 30-day windows.

Spend by campaign

A ranked view of cumulative spend across campaigns so you can see where budget is concentrated at a glance.

Campaign breakdown

Per-campaign impressions, clicks, CTR, spend, average CPC, conversions, and budget pacing — with status indicators.

Fill rate and earnings

Publishers and creators see placement fill rate and earnings per placement live — with creator click and affiliate-sale breakdowns by card.

FAQs

Common questions.

More on Measure & Scale

Live numbers, continental reach.

Real-time ROAS, CTR, and fill rate — with country and city-level targeting across 11 African countries.

See all features

Browse the full Adscod platform across advertisers, creators, and publishers.

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Get started today

One Engine. Three Sides. Zero Subscriptions.

CPC, CPA & CPM campaigns, a one-call publisher API, free creator bio pages, and a fraud-screened wallet — all running on the same matching engine.

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