Targeting — country, city and device

Targeting dimensions

• Markets — optional. No selection means global reach; choose one or several of the supported markets to restrict delivery to those countries (African markets plus the United States, United Kingdom, Canada, Germany, and India)
• City — optional. Narrow further within a selected market, down to specific cities; leave it blank to run in all cities of that market
• Device — Mobile, Desktop, or Tablet. No selection means all devices; select one or more to restrict delivery to those

Keywords and audience interests

Both are optional. Add audience interests from a pick list, or type your own keywords — the builder suggests keywords based on your campaign category and selected interests. Argus matches these against a publisher's site category or a creator's content niche, so your ad is more likely to appear next to genuinely relevant content — this is a matching signal, not a hard filter, so it works alongside your country, city, and device targeting rather than replacing it.

Ad slot types

Under Advanced targeting, you can restrict a campaign to specific ad slot types — Feed, In-article, Banner, Push, Video, Interstitial, Sidebar, Stories, Native, Rewarded, Playable, Audio, Carousel, Sticky, Overlay, Exit intent, or In-game. Leaving this empty makes your campaign eligible for any slot type a matching publisher or creator page offers; selecting one or more restricts it to only those.

Dayparting (schedule)

Also under Advanced targeting, Schedule lets you restrict a campaign to specific days of the week and hours of the day, evaluated in your campaign's schedule timezone. Leave it off (the default) and the campaign runs at all times; turn it on and pick days and hours to concentrate spend on when your audience actually converts.

Frequency capping

Frequency cap limits how many billed clicks a single viewer can generate on your campaign within a rolling time window (e.g. "max 2 clicks per viewer every 24 hours"). Leave it blank for no cap. This is about billing efficiency, not audience reach — it stops you paying repeatedly for the same person clicking multiple times, it doesn't narrow who your ad is shown to.

How matching uses your targeting

Argus uses your targeting settings to decide which creator bio pages and publisher placements are eligible to show your campaign. Tighter targeting means fewer but more relevant matches; broader targeting increases reach.

Adjusting targeting after launch

1. 1Open the campaign from your dashboard
2. 2Edit the targeting section
3. 3Save — changes apply to new matches going forward

Tips

• Start broader and narrow down once you see which segments convert in your analytics
• Device targeting matters most for offers with a mobile-only or desktop-only funnel
• City-level targeting is a refinement signal, not a hard guarantee — country and device are the most reliable levers
• Frequency capping and dayparting are billing/timing controls, not audience filters — use country, city, device, and keywords to control who sees the ad