Targeting — Country, City & Device
Control exactly who sees your campaign.
Targeting Dimensions
- Country — required for every campaign; choose one or several African markets
- City — narrow further where city-level signal is available for the traffic you're targeting
- Device — desktop, mobile, or both
How Matching Uses Your Targeting
The Eye uses your targeting settings to decide which creator bio pages and publisher placements are eligible to show your campaign. Tighter targeting means fewer but more relevant matches; broader targeting increases reach.
Adjusting Targeting After Launch
- Open the campaign from your dashboard
- Edit the targeting section
- Save — changes apply to new matches going forward
Tips
- Start broader and narrow down once you see which segments convert in your analytics
- Device targeting matters most for offers with a mobile-only or desktop-only funnel
- City-level targeting is a refinement signal, not a hard guarantee — country and device are the most reliable levers