How The Eye Works
The Eye is Adscod's matching and fraud engine — it connects campaigns to creators and publishers, and screens every click before it's billed.
Two Jobs: Matching and Fraud Screening
The Eye runs continuously in the background. It does not require advertisers to write briefs or creators to apply — matching is automatic, and every click is checked for fraud before an advertiser's wallet is charged.
Smart Matching
- Campaigns are matched to creator bio pages and publisher placements automatically based on country and device targeting, with city-level signals used where available
- Matching also considers category fit — a campaign targeting a niche is shown to creators and publishers whose audience fits that niche
- There's no application or approval step for creators or publishers — eligible brand cards simply appear on matching bio pages
- Advertisers don't choose individual creators or publishers — The Eye continuously re-evaluates and re-matches as performance data comes in
Fraud Detection
- Every click is screened in real time before it counts against an advertiser's wallet
- Signals checked include click patterns, device/IP behavior, and traffic source anomalies consistent with bots or click farms
- Clicks flagged as fraudulent are never billed — advertisers only pay for clicks The Eye verifies as genuine
- Creators and publishers are not paid for fraud-flagged clicks either, since billing and earnings are tied to the same verified click
Why This Matters
Because matching and fraud screening are automatic, campaigns can go live and start receiving clicks within minutes of being funded — there's no manual review queue slowing things down on either side.