Reading your campaign analytics

Analytics — totals and trends

All-time KPI cards (impressions, clicks, spend, conversions) plus an efficiency row (CTR, average CPC, CPM, ROAS) sit above a performance trend chart you can switch between impressions, clicks, spend, or CTR over a 7, 14, or 30-day range. The KPI cards themselves are always all-time totals — the date range only affects the trend chart below them, not the totals at the top.

Spend and campaign breakdown

A ranked "spend by campaign" chart shows your top 8 campaigns by spend, and a full campaign table below it lists every campaign with impressions, clicks, CTR, spend, average CPC, conversions, and a budget-pacing bar — sortable, paginated, with a totals row.

Insights — where your ads actually ran

The separate Insights page breaks performance down by dimension: audience device and country (by clicks — there's no city-level breakdown here), a "where your ads ran" panel showing per-creator clicks/impressions/CTR/spend and niche, a top-publishers panel (same metrics plus app category), a top-placements panel by ad slot type, and a peak-hours chart of click volume by hour of day over the last 30 days.

Live — what's happening right now

The Live page shows impressions, clicks, and conversions from the last 60 seconds (polling every few seconds), an average viewable-time metric, and a rolling 15-minute activity feed of individual events — each shown with device, country, and campaign, but never any identifying visitor information. This is the fastest way to confirm a campaign just went live and is actually serving.

Pixel — conversion tracking

If you've installed the tracking pixel, the Pixel page verifies it's firing, lets you send a test event, and shows conversion stats (total events, attributed value, breakdown by event type) with a 30-day time-series chart. It also attributes pixel conversions back to the specific creator or publisher that drove them — a second attribution path alongside CPA postback/API reporting.

Acting on the data

If a segment is underperforming, narrow your targeting or adjust your bid rather than pausing the whole campaign — Argus will re-match based on your updated settings.