Reading Your Campaign Analytics

Real-time dashboards for ROAS, CTR, and spend by placement.

Key Metrics

• CTR (click-through rate) — how often your ad is clicked where shown
• ROAS (return on ad spend) — revenue generated relative to wallet spend
• Spend by placement — how much you've spent on creator bio pages versus publisher placements
• Verified vs. fraud-flagged clicks — what counted against your wallet versus what The Eye filtered out

Real-Time Updates

Dashboard numbers update as clicks happen, not on a delay. You can watch a campaign's CTR and spend move within minutes of going live.

Breaking Down Performance

• Filter by country, city, or device to see which segments perform best
• Compare creator bio page traffic against publisher placement traffic
• Use date ranges to spot trends across a campaign's lifetime

Acting on the Data

If a segment is underperforming, narrow your targeting or adjust your CPC bid rather than pausing the whole campaign — The Eye will re-match based on your updated settings.