How the Advertiser Wallet Works

Every campaign runs on a pre-paid balance — no invoices, no credit.

Pre-Paid, Not Post-Paid

You fund your wallet before launching a campaign. As The Eye verifies clicks, the cost is deducted from your balance in real time. There's no invoicing cycle and no spending beyond what you've funded.

Minimums

• Minimum spend to launch a campaign — $10
• Minimum CPC bid — $0.05

Auto-Pause on Low Balance

When your balance gets too low to cover further clicks at your set CPC, the campaign automatically pauses. You'll see a low-balance notice in your dashboard before this happens.

Topping Up

Add funds any time via card, bank transfer, or mobile money. Paused campaigns resume automatically as soon as your balance clears the threshold needed to keep running.