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About Adscod
The Infrastructure Layer for Creator Marketing in Africa
Africa's creator economy is growing fast, but the infrastructure hasn't kept up. No reliable way to find vetted creators. No escrow. No attribution. We're building the platform that fixes all of it.
25+
African Markets
5,000+
Vetted Creators
8
Platform Modules
2022
Founded
Our Story
We Built What We Couldn't Find
Before Adscod, running a creator campaign in Africa meant cold-DMing influencers, negotiating over WhatsApp, sending payments with no audit trail, and having zero way to measure what actually worked. Agencies charged 40-60% markups. Brands burned budget. Creators got ghosted on payments.
We built Adscod because we experienced this problem directly. The platform replaces the entire broken workflow — from creator discovery and vetting, through campaign management and content approval, to escrow-protected payments and per-creator attribution — with a single integrated workspace.
The model is simple: brands create structured campaign briefs, vetted creators apply with verified portfolios, deliverables are approved in-platform, and funds release from escrow automatically. Every click, view, and conversion is attributed to the specific creator and post that drove it.
adscod.com/dashboard
The Opportunity
Africa's Creator Economy Is Underserved
The global influencer marketing industry is projected to exceed $32 billion by 2027. Africa — with the world's youngest population, fastest-growing internet penetration, and exploding social media adoption — is one of the most underserved regions in this market. There is no dominant platform for professional creator-brand partnerships on the continent.
$32B+
Global creator marketing spend by 2027
1.4B
Africa’s population — youngest in the world
~0
Purpose-built platforms for African creator marketing
Our Journey
2022
The Problem
Ignatious experienced firsthand how difficult it was for African brands to find, vet, and pay creators reliably. Agencies were expensive. Direct outreach was chaotic. There was no infrastructure.
2023
First Platform
Built and shipped the first version of Adscod — campaign briefs, creator profiles, and basic matching. Onboarded first brands and creators in Uganda.
2024
Product-Market Fit
Introduced escrow payments, per-creator attribution, the 30/70 payout model, and campaign chat. Expanded creator coverage to Ghana, Nigeria, and Kenya.
2025
Full Stack
Launched AI-powered matching, ML-based creator scoring, verified badges, and the campaign calculator. Eight integrated platform modules in production.
2026
Scaling
Pan-African coverage across 25+ markets. Focused on enterprise brand partnerships and building the category-defining platform for creator marketing in Africa.
The Platform
Eight Integrated Modules, One Platform
We didn't build a marketplace and call it done. Adscod is a full operating system for creator marketing — every workflow from brief to payout to attribution in a single workspace.
Campaign Builder
Structured briefs with budget caps, deliverable specs, and creator criteria
Creator Marketplace
Identity-verified professionals searchable by niche, country, and performance
Smart Matching
Algorithm-ranked applications scored by brand fit and historical conversion data
Campaign Chat
Dedicated threads for briefs, revisions, and deliverable approvals
Escrow Engine
Campaign budgets locked at launch, released only on approval
Payment Rails
MTN Mobile Money, Airtel Money, bank transfer, and card payouts
Attribution Pipeline
Per-creator, per-post revenue attribution down to the conversion
Analytics Dashboard
Real-time ROAS, CPA, and engagement quality metrics
Our Principles
How We Build
The design decisions behind the platform
Performance Over Vanity
Every feature optimises for business outcomes — conversions, ROAS, and revenue attribution — not impressions or follower counts.
Creators as Partners
Structured contracts, escrow-protected payments, and a 30/70 payout model that rewards quality. Creators are business partners, not line items.
Africa-First Design
Built for the realities of African commerce: Mobile Money payouts, multi-market campaigns, and infrastructure that works across variable connectivity.
Trust Through Transparency
Every payment, deliverable, and performance metric is auditable. Both sides of every transaction have complete visibility.
Quality Over Scale
We verify every creator before they join the marketplace. Brands get vetted professionals, not a spray of unqualified applicants.
Pan-African by Default
One campaign can reach creators across Uganda, Nigeria, Ghana, Kenya, South Africa, and 20+ additional markets — with localised payment rails for each.
Team
The People Building Adscod
A small, focused team with deep experience in African tech, marketing, and creator ecosystems
IK
Ignatious Kwatampora
CEO & Founder
Drives the strategic vision and operational growth of the company, bridging the gap between innovative product development and sustainable market expansion.
JM
Jovan Mwesigwa
CTO & Co-Founder
Co-founded OneRamp. Leads Adscod’s engineering — matching algorithm, escrow engine, and attribution pipeline.
FK
Faith Kwikiriza
Client Relations Manager
Builds, nurtures, and maintains profitable, long-term relationships between Adscod and its clients, acting as the primary point of contact to ensure satisfaction and loyalty.
MM
Mathew Mwesigwa
Head of Mobile
Co-founded Creditcs. Leads mobile development, ensuring the platform works across African connectivity conditions.
KK
Ketra Kisitu
Head of Creator Relations
Former influencer manager who leads creator onboarding, vetting, and growth programs across all markets.
MT
Marvin Tomusange
Fullstack Engineer
Core platform engineer responsible for campaign management, analytics dashboards, and payment integrations.
We're Building the Future of Creator Marketing in Africa
Whether you're a brand looking for measurable creator partnerships or a professional creator ready for structured campaigns — we built this for you.