The ad enginebuilt for Africa.
Advertisers pay per click, action, or 1,000 impressions. Creators and publishers earn a revenue share for matching them with real attention. We built the matching and fraud-detection engine — Argus — that makes both sides of that trade honest.
We built what we couldn't find.
Before Adscod, advertising into African digital attention meant either paying Google's low African CPMs or negotiating one-off creator shoutouts with no way to verify a single click was real. Publishers with real traffic had no clean way to monetize it without bolting on heavy ad SDKs. Creators with an audience had no way to earn unless a brand happened to notice them.
We built Adscod to fix the matching problem at the center of all three. Advertisers set a CPC bid and targeting; Orbis runs the auction that serves the ad, while Argus matches it to the creator bio pages and publisher placements most likely to convert and screens every click for fraud before it's billed.
The model is simple: advertisers fund a wallet and pay only for verified activity — clicks, conversions, or impressions. Creators get a free bio page and a 65% revenue share on that activity and on affiliate sales — earning from affiliate offers before any advertiser even matches them. Publishers integrate with one API call and keep 65% of every served-ad click, conversion, or impression.
Advertiser
Acme Studio
Analytics
Real-time performance across all your campaigns.
All-time performance
Impressions
45.2K
12 active campaigns
Clicks
1.7K
3.80% click-through rate
Spend
$845.50
46.20% of $1.83K budget
Conversions
342
19.91% conversion rate
Efficiency
CTR
3.80%
1.7K of 45.2K served
Avg. CPC
$0.4921
cost per verified click
CPM
$18.706
cost per 1,000 impressions
ROAS
4.20x
of $1.83K total budget
Performance trend
Africa's digital attention is underpriced.
Africa has the world's youngest population and fastest-growing internet penetration, but global ad networks pay out some of the lowest CPMs anywhere — and rarely build for the connectivity and payment rails people actually use. There is no dominant, fraud-screened, mobile-money-native ad network built for the continent.
1.4B
Africa’s population — youngest in the world
Lowest
African CPMs on global ad networks
3-sided
Network: advertisers, creators, publishers
Our Journey
The Problem
Ignatious experienced firsthand how few reliable ways existed to monetize African digital attention — advertisers had no transparent way to pay for real clicks, and publishers and creators had no way to earn from their traffic without chasing brand deals.
Orbis Launches
Built and shipped the first version of Orbis — CPC campaigns, basic targeting, and a creator bio page. Onboarded first advertisers and creators in Uganda.
Argus
Shipped real-time fraud and bot detection, smart matchmaking between campaigns and creators, and the wallet-based payment system. Expanded coverage to Ghana, Nigeria, and Kenya.
Three-Sided Network
Launched the publisher API and brand affiliate commission tracking, turning the engine into a true three-sided network — advertisers, publishers, and creators.
Scaling
Pan-African coverage expanding. Focused on advertiser growth and deepening the publisher integrations and brand affiliate tooling that let creators and publishers earn more from every match.
One engine. Three sides.
Adscod isn't a marketplace where advertisers browse and pick creators. It's an auction engine — Orbis — that serves the winning CPC, CPA, or CPM bid, with Argus matching each campaign to the creator bio pages and publisher placements most likely to convert and screening every billable event for fraud before it's charged.
Campaign Builder
CPC bidding with country, city, and device targeting, funded from a pre-paid wallet
Argus
Real-time fraud and bot detection, plus smart matchmaking between campaigns and creators or publishers
Publisher API
A single GET /api/v1/serve call returns a matched native ad in under 50ms
Creator Bio Page
Free page at adscod.com/@you with brand-campaign and custom-link cards
Brand Affiliate
Advertisers set a commission rate on their own campaigns — creators earn on the sale, on top of the click
Wallet System
Card, bank transfer, and mobile money — via Flutterwave
Attribution Pipeline
Per-click and per-sale revenue attribution down to the exact creator or placement
Analytics Dashboard
Real-time ROAS, CTR, and fill-rate metrics for every side of the network
Our Principles
How We Build
The design decisions behind the platform
Performance Over Vanity
Every feature optimises for business outcomes — verified clicks, ROAS, and revenue attribution — not impressions or follower counts.
Creators Earn From Day One
Free bio pages, affiliate offers live before any advertiser even matches, and a 65% revenue share. Creators are partners in the network's revenue, not line items in a campaign budget.
Africa-First Design
Built for African connectivity: sub-50ms ad responses on 3G, country and city-level targeting, and mobile-money payment rails from the start.
Trust Through Transparency
Every click, charge, and payout is auditable. Advertisers see exactly what they paid for; creators and publishers see exactly what they earned.
Fraud-Screened by Default
Argus screens every click for bot signatures and anomalies before it's billed. Advertisers pay for real attention, not noise.
Pan-African by Default
One campaign can target creators and publishers across Uganda, Nigeria, Ghana, Kenya, South Africa, and more — with localised mobile-money payouts for each.
Team
The People Building Adscod
A small, focused team with deep experience in African tech, fintech, and mobile infrastructure
Ignatious Kwatampora
CEO & Founder
Drives the strategic vision and operational growth of the company, bridging the gap between innovative product development and sustainable market expansion.
Jovan Mwesigwa
CTO & Co-Founder
Co-founded OneRamp. Leads Adscod’s engineering — Orbis, the auction engine, and Argus, its fraud-detection and matching layer, the wallet system, and the publisher API.
Faith Kwikiriza
Client Relations Manager
Builds, nurtures, and maintains profitable, long-term relationships between Adscod and its advertisers, acting as the primary point of contact to ensure satisfaction and loyalty.
Mathew Mwesigwa
Head of Mobile
Co-founded Creditcs. Leads mobile development, ensuring the platform and creator bio pages work across African connectivity conditions.
Ketra Kisitu
Head of Creator & Publisher Relations
Leads creator and publisher onboarding and growth programs across all markets, helping both sides earn faster on the network.
Marvin Tomusange
Fullstack Engineer
Core platform engineer responsible for campaign targeting, analytics dashboards, and payment integrations.
We're Building Adscod for African Attention
Whether you're an advertiser looking for verified clicks, a publisher with traffic to monetize, or a creator with an audience to monetize — we built this for you.