For Advertisers
Reach real audiences.Pay only for results.
Launch a campaign in minutes — pay per click, per action, or per 1,000 impressions. Your ad runs across creator bio pages and publisher apps in 11 African countries, targeted to the country, city, and device you choose. Every click is screened by Argus before it's billed.
- CPC, CPA, or CPM — pick your pricing model
- Country, city & device targeting
- Pre-paid wallet — auto-pauses before overspend
- Live ROAS, CTR & conversion tracking
Free to start · No contracts · Minimum spend from $10
Live clicks today
48,210
Argus screening · live
11
African countries targetable
$0.40
Minimum CPC bid
3
Pricing models — CPC, CPA, CPM
50ms
Sub-50ms serve target
How it works
Three steps from idea to live ad.
No lengthy onboarding and no campaign brief to write. Set your campaign up yourself and your ads start running within minutes.
Create your campaign
Write your ad copy, choose CPC, CPA, or CPM, and set the bid you're comfortable with — then pick target countries, cities, device types, and hours. Takes under 5 minutes.
Fund your wallet
Top up from $10 by card or mobile money — MTN MoMo, Airtel Money, or M-Pesa. Spend is drawn only per verified click, action, or 1,000 impressions, and your campaign auto-pauses before it can overspend.
Launch and track live
Argus matches your campaign to relevant creators and publishers the same day. Watch ROAS, CTR, conversions, and spend update live — every click traceable back to the event behind it.
Precision targeting
Reach the exact audience you want.
African markets are diverse. Target by country down to individual cities, restrict by device type, schedule by hour — then let Argus put your ad in front of creators whose audiences fit your brief.
- Country and city-level geo targeting
- Argus screens every click before it's billed
- Category-matched creators automatically
- Campaigns go live the moment your wallet is funded
Campaign targeting
Countries
Devices
Dayparting
Top markets
Live now
Who it's for
Any brand that sells to African audiences.
From a solo founder running a first campaign to a regional brand managing multiple products — the same engine scales with your budget.
Consumer brands
Telecoms, FMCG, electronics — reach mass-market audiences across 11 African countries with city-level precision.
Fintechs and apps
Pay CPA on the install or signup itself, not the click. Postback URL fires the moment a user converts.
Betting and gaming
High-intent audiences already in the network. CPA billing with postback tracking for first-time deposits.
E-commerce sellers
Send shoppers directly to your product page. Pay per click, and optionally enable brand affiliate commission so creators earn on the sales they drive too.
Agencies and media buyers
Run and track multiple campaigns from one dashboard. Pause or scale each independently, with per-campaign reporting on every click.
Growth-stage startups
Start from $10. Scale as results come in, pause any time, no lock-in, no account manager required.
Common questions.
Your audience is already here.
Launch a campaign in minutes. Fund your wallet, set your targeting, and your ads start running across thousands of creator pages and publisher apps instantly.