Fintech and Mobile Money
Pay CPA on the app install or account signup, not the click — the postback URL fires the moment a user converts, so you're never billed for a tap that goes nowhere. Argus screens out bot and fraud traffic before it touches your wallet.
- CPA billing on install, signup, or first deposit via postback URL
- Device targeting to reach smartphone-first users
- Fraud screening matters more in financial services — built in by default
Fintech and Mobile Money
Pricing
Which model fits Fintech and Mobile Money.
Same engine, same published floors — the difference is which model matches what you're actually trying to pay for.
CPA
From $3.50/ action
The default recommendation for regulated financial products — bill only on a verified install, KYC-complete signup, or first deposit, never on a bare click.
CPC
From $0.40/ click
Useful for driving awareness traffic to an explainer page or comparison tool before you have a conversion event to bill on.
CPM
From $1.50/ 1K impressions
Fits brand-trust campaigns (e.g. a new mobile money product entering a market) where reach matters more than an immediate action.
How it works
What actually happens at serve time.
Fraud screening before billing
Argus filters bot and click-farm traffic before any click or impression is counted toward your bill — financial-services traffic gets the same screening as every other campaign, with no opt-out needed.
Device targeting
Target smartphone-only traffic when your product is app-first, so desktop clicks that can't install your app never get billed.
Postback on any funnel step
Wire the postback to install, signup, or first-deposit — whichever step is your real conversion, not just a proxy for it.
FAQ
Fintech and Mobile Money questions.
Can I bill only on completed KYC or first deposit, not signup?
Yes — the postback URL fires on whichever step you configure. Many fintech advertisers bill on first deposit specifically, since that's the step that actually matters to the business.
How does fraud screening work for financial products specifically?
The same Argus fraud screening runs on every campaign regardless of vertical — device, IP, and behavioral signals are checked before a click is billed. There's no separate financial-services tier, because the risk of paying for fraudulent installs applies to every advertiser.
Can I target only smartphone users?
Yes, device targeting (mobile, tablet, desktop) is available on every campaign at no extra cost.
More industries
Other verticals on Adscod.
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