In the world of African marketing, there is a frustrating paradox. If you ask any business owner in Kampala what sells more products between a cold banner ad on a website or a recommendation from a trusted local creator, they will choose the Creator every single time. We know that people buy from people. We know that creators hold the keys to attention, trust, and culture.
Yet, when it comes time to set the marketing budget, millions of shillings still flow into Google and Meta Ads.
Why? Because Google gives you a dashboard, a tracking pixel, and financial security. Meanwhile, influencer marketing has remained stuck in the "WhatsApp Era"—a chaotic mix of manual bank transfers, unverified screenshots, and "fingers-crossed" reporting.
Today, we are changing the narrative. We are proud to announce the launch of Adscod: The professional ad-tech infrastructure built to give Creator Marketing the precision and security of a global ad network.
The Problem: Great Creators, Poor Management
The "Trust Gap" in Africa isn't a problem with creators; it’s about infrastructure When a brand manages a campaign via chat apps and manual spreadsheets, they lose visibility. They can’t track ROI, they can’t verify if engagement is real, and they can’t scale. This "management tax" makes influencer marketing feel like a gamble rather than a strategic investment.
- There’s no real visibility
- ROI is unclear
- Engagement can’t be verified
- Scaling becomes difficult
Over time, this creates a hidden cost—a management tax—that makes influencer marketing feel unreliable. So brands hesitate. Or they underinvest. Adscod removes that friction. We’re not building another talent marketplace. We’re building a system—one that treats creator content like measurable, high-performance ad inventory. Adscod is the solution. We have moved away from the "talent agency" model to build a Utility-First System that treats creator content as high-performance ad inventory.
