Local Search Engine Optimization (SEO)

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Local Search Engine Optimization (SEO)

SEO simply refers to the strategy of optimizing signals on and off a website to influence how the site shows up when certain keywords are searched in the search engine.

Usually, when most marketers and entrepreneurs talk about SEO, they are talking about regular traditional SEO that targets Google’s traditional algorithm. This is because Google uses a different algorithm to return localized search results.

Thus, local SEO is the strategy of optimizing signals to target that specific algorithm.

For local businesses, optimizing the website is about making sure people can find the business in real life.

With our strategic approach, we can manipulate Google’s and other search engines’ abilities to be able to analyze the gazillions of inquiries received and figure out your specific business type.

Even when the user does not include any Geo-graphic modifiers in a Search Query. These modifiers include a city, or neighbor phrase like “near me” or nearby that the user still needs local search results from the local area.

We ensure that your prospect will get search results in your business’s local area. For example, this can be the neighborhood, small town, city, region, or country depending on your business type, goals, and budget.

It is important to note that any business with a physical storefront or serving customers in a particular geographic area needs local SEO.

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Local SEO is not only about the Map Pack because with it, you are also targeting localized organic results and searches on Google Maps.

This means that your business’s physical location is important as is proximity – how far away you are from the user who is searching.  Because the radius for local search results varies greatly between different verticals and even different cities. Typically, the more concentrated the competition, the smaller the search radius will be.

Worry note! Our team of experts uses the significant tools, techniques, and signals that will influence your visibility in local searches focusing on where you are, the services you offer, and the areas you serve.