Adscod strives to boost the growth of local businesses and enhance customer experiences in Uganda and beyond through its innovative content management and online advertising tools and services. – Ignatious Kwatampora, founder
We are committed to demonstrating that business can and should be a force for good. Achieving that takes innovation, collaboration, and a focus on serving others. It also means leading with our values in the online advertising platforms and services we provide, the way we make it, and how we treat people and the planet we share.
We’re always working to leave the world better than we found it and to offer top-notch technology-powered digital products and services that empower others to do the same.
Adscod conducts business ethically, honestly, and in full compliance with the law. We believe that how we conduct ourselves is as critical to Adscod’s success as making the best online advertising and other digital products and services in Uganda and beyond. Our business conduct and policies are foundational to how we do business and how we put our values into practice every day.
Here are our objectives:
As Uganda’s largest online business directory for SMEs, search engines like Google and Bing usually scan our information to deliver their search results. Adscod online listings appear on the first page of local search results in Google Pack through:
This is the type of online advertising where businesses bid on keywords related to their products or services. This is because when someone searches for those keywords, your business’s ad appears on the search engine results page.
Adscod enables you to get your organic listings promoted or highlighted in some way, often by being at the top of certain search results and other site pages in display format for more visibility.
Choose where you want your business or product listing displayed to be viewed by thousands of visitors who visit the site every day.
Adding your listing on the Adscod platform allows you to get original, brand-specific content created by platform visitors, and other internet users create reviews about your business.
Deliver different content about your business to visitors based on their geolocation, such as country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria.
Our unique selling point makes us stand above our counterparts. We take pride in our work. Choose us for progressive marketing strategies in the new-age business world.
Through our unmatched digital marketing strategies, we generate thousands of monthly visits, thus, adding your listing is the beginning of the path to more visibility by connecting you with customers searching in your area.
User-generated content is an excellent strategy for gaining exposure for your brand while showcasing content from your customers. Innovative marketing businesses and teams are crafting strategies to leverage user content effectively to build a bigger brand, generate leads, and increase sales.
User-generated content is authentic content customers generate about a specific brand. It can stem from an encouraging, inspiring, and empowering call-to-action framework the brand sets up to raise interest and generate sales.
While positive customer reviews are the most well-known form of user content, this content goes further. It incorporates unsponsored, brand-specific social media posts and online platform content with images, text, audio, discussions, and more. In simple terms, User-generated content is more than just customer reviews.
Content marketing as a practice of creating and distributing online content to a targeted audience has become a critical customer communication element in marketing.
Furthermore, technology has fuelled massive changes in how customers consume and engage with content, making UGC a powerful content marketing tool for brand recognition, trust, and increased sales.
User-generated content is a powerful tool when used effectively as part of a holistic omnichannel marketing strategy. Some brands are wary of UGC because consumers hold power over the actual content generated.
However, with the right approach and framework, UGC can massively benefit brands and make content marketing seamless.
Research shows the following user-generated content (UGC) benefits:
User-generated content is about consumer trust!
Communities have always shared stories and experiences. Technology has broadened the scope of experience-sharing with online platforms that allow consumers to share their experiences and help others make better decisions about products and services.
in simple terms, user-generated content is a digital version of word-of-mouth advertising. Word-of-mouth advertising is already a powerful marketing tool for any business because people tend to trust other people’s authentic experiences.
These experiences resonate because the people sharing them have nothing to gain; consumers can gain a real glimpse into the product or service.
Brands can share messages about their products or services, but when someone else spreads that same message, peers, friends, family, colleagues, and even strangers are likelier to listen to and trust the message.
Online reviews are a UGC element many of us encounter daily. You may seek user reviews when researching a vacation or purchasing an item from an online retailer. Each step of the customer journey is transparent, whether that involves products, services, packaging, delivery, or something else.
Other UGC forms that consumers listen to and trust include social media posts, peer reviews, testimonials, video content, blog posts, and Q&A sessions.
Statistics from the 2022 State of User-Generated Content report illustrate just how much consumers trust and engage with UGC:
It’s clear that to gain consumer trust, retain customers, and attract new business, it’s crucial to get people outside your organization to create and share content about your brand.
To build UGC into your business and encourage user-generated content participation, your brand must engage customers at every level of the sales funnel. These are the sales funnel’s four elements:
You’ll grow user-generated content in the first two stages:
In the next two stages, UGC’s full potential can expand:
With online and social media platforms, there are numerous ways for companies to showcase user-generated content. Social media sites are excellent places to engage consumers because many of your customers spend time on these platforms.
Here are some ideas:
Work with your marketing team to design and implement the right user-generated campaign for your organization.
Coupons are a great tool used to trigger customers’ instincts to buy from you.
Using Adscod coupons, your business can offer different types of value, such as discounts, free delivery, buy-one get-one, trade-in for redemption, first-time customer coupons, free trial offers, launch offers, festival offers, and free giveaways.
Similarly, there are varied uses of coupons which include: incentivizing a purchase, reducing a price, providing a free sample, or aiding marketers in understanding the demographics of their customers.
They can also be used to research the price sensitivity of different groups of buyers by sending out coupons with different shilling values to different groups.
When customers search on Adscod.com, they are looking for companies, products, and services like yours. Therefore, when traffic from Adscod.com finds your website, it is more likely to be a valuable lead.
By adding your business, you’re guaranteed a seamless experience to elevate your business to the public for long-term returns and profitability.
At Adscod, we help you get leads from your website traffic by offering top-notch online marketing services, including but not limited to:
Since generating more leads from your website is crucial for every website, at Adscod, we help businesses like yours by optimizing their websites for search engines.
Our team of digital media, communications, and marketing do this through thorough keyword research and incorporating relevant keywords into your website content, improving your website’s visibility in search results, you’ll attract more organic traffic and increase your chances of generating leads.
Another important aspect of search engine optimization we are good at is creating high-quality, informative content, like pillar pages. This does not only help with SEO but also establishes your expertise and builds trust with visitors, making them more likely to convert into leads they feel safe associating with your brand. We also cannot forget to optimize meta tags, title tags, and headers.
All these elements contribute to your website’s search engine optimization and can help improve your rankings.
Let us help you out.
Calls to action (CTAs) aren’t only effective for bottom-of-funnel offers in your navigation. Therefore, including them throughout your website is key to generating more leads. CTAs prompt visitors to take a specific action, such as signing up for a newsletter, downloading a free resource, or requesting a consultation.
Adscod identifies two types of CTAs: primary and secondary.
A primary CTA is the main action you want users to take when they visit your site. It usually appears prominent on every page, especially in your main navigation, for example. A typical primary CTA could be:
Secondary CTAs are more contextual. They provide alternative actions visitors can take. For example, you might include a CTA at the end of a blog that encourages them to download a guide or read related content.
Research says it takes the average person between 3-5 seconds to decide if they want to stay on your website. So to convert leads, you must structure your pages in the most engaging and user-friendly way possible.
At Adscod, we start at the top by creating a header that clearly and succinctly communicates your value proposition, so visitors understand instantly what you do and who it’s for.
We also reinforce your value proposition with a hero image or other visual element that catches the reader’s eye. The main body of the page is where we can provide visitors with more information about your products and services. We understand that in marketing “Less is more.”
Forms are often used to capture visitor information, such as email addresses or contact details, and provide an opportunity to get something in exchange for their submission. This might be a demo, conversation with sales, piece of content, or registration to your webinar.
To optimize your form completion rate, we keep these short and simple where possible by only asking for essential information that is necessary for your lead generation efforts. Because long and complex forms can deter visitors from completing them.
On the other hand, if we agree that you’re willing to trade quantity for quality, longer forms can sometimes indicate a stronger desire to purchase from you. Here, we can ask for more information to attract more committed leads.
However, we ensure the information is clear after the visitor completes the form. Your visitors should not feel like they’re entering a black hole of uncertainty. It’s important to set clear expectations and let them know exactly what they can expect after submitting their information.
A/B testing is a powerful technique for optimizing the website and generating more leads. It involves comparing two versions of a webpage or element to determine which performs better for conversions.
We conduct A/B testing to identify specific elements, such as the headline, CTA button, or page layout by creating two variations of the elements and randomly showing each version to different visitors, tracking and analyzing the results to determine which version yields higher conversion rates for you.
A/B testing allows our teams to make data-driven decisions, improve clients’ website performances, identify what resonates best with their specific audience, and optimize their lead-generation efforts accordingly.
Many factors can affect website performance and impact customer experience. For many visitors, your website is the first interaction they have with your business, and the experience can make or break their perception of your brand in general.
A slow and poorly optimized website can make you look unprofessional. Some visitors may even question the level of security on your site. It can affect visitor retention and SEO as well.
Prolonged load times breed frustration. Google research found that bounce rates increase by 32% when load times increase from 1 to 3 seconds. While page speed isn’t as important as relevance for search ranking, poor performance can negatively impact traffic, lead generation, and conversion.
We help to maximize your chances of ranking in SERPs by optimizing your website load speeds for better performance.
Visual content is a powerful tool for generating more leads from your website. So, adding product imagery or demos allows visitors to visualize the benefits and features of your offerings, increasing their desire to learn more and potentially convert into leads.
When building any website for our B2B clients, we always include high-quality images that showcase their products or services from different angles or in various use cases. We incorporate videos or interactive demos where applicable to provide a more immersive experience.
Accompanying visuals with compelling and informative descriptions helps to highlight the unique selling points of your offerings to the visitors.
Our expert team is committed to delivering an online business directory that meets Google’s standards without violating any policies as far as the digital domain is concerned. It is our sole responsibility to always update our system in the back end to stay up-to-date with search algorithms.
With Adscod.com, adding your business listing is now easy and affordable like never before. And with increased mobile phone usage, it is even more effective for higher profit margins.
Our ceaseless services will give your business the shape it deserves by creating a long-lasting relationship with the audience.
Our uninterrupted support keeps you well-connected with us and our platform so that doubts remain in executing your digital marketing campaigns. We offer 24/7 customer support to all customers for excellent satisfaction while using our platform as well as our services.
Contact on support@adscod.com
Your business is unique and your brand should reflect that before your clients. For this reason, everything we do is meant to fit your specific needs. We embrace data-driven strategies while using the available digital marketing tools throughout the process. For example, from strategy, designing, execution, measuring, and reporting the results.